Introduction to the project. Studying the brief and requirements. Own analysis of the product, competitors. Search and selection of references. Preparation for the project.
Prototyping. Development of the target audience. Information architecture development, behavior scripting, CJM, wireframing, prototyping, testing. Improvement loop.
Visual design. Design concept development. Design of all pages, screens, states of different objects. UI kit development. Design proofreading for layout.
Support and development. Quality control over the execution of the development after the delivery of the design. Analysis of user behavior after product release. Implementation of new functionality or abandonment of old functionality. Continuous search for the perfect balance.